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Using Google Analytics to Shape Your Marketing Strategy
Transform Data into Actionable Insights
In an increasingly competitive, fast-changing digital economy, companies and individuals must be able to leverage the power of data. This intensive two-day Google Analytics training equips learners and their team with the skill set to target audiences and develop data-driven online strategies. One of the world's most widely used platforms, Google Analytics allows users to measure performance, track user interaction, and create reports, simplifying decision making, and planning. This workshop will enable participants to use data to create a remarkable experience for their customers.
Pre-requisites
Basic computer knowledge. Prior knowledge in Google Analytics will not be required. Participants are required to bring their laptops for the practical hands-on portions of the course, though.
In an increasingly competitive, fast-changing digital economy, companies and individuals must be able to leverage the power of data. This intensive two-day Google Analytics training equips learners and their team with the skill set to target audiences and develop data-driven online strategies. One of the world's most widely used platforms, Google Analytics allows users to measure performance, track user interaction, and create reports, simplifying decision making, and planning. This workshop will enable participants to use data to create a remarkable experience for their customers.
Pre-requisites
Basic computer knowledge. Prior knowledge in Google Analytics will not be required. Participants are required to bring their laptops for the practical hands-on portions of the course, though.
Objective
In this course, you will learn:
- how to use Google Analytics for your website;
- the most important Google Analytics terminology;
- how to identify the metrics that matter to your business and measure these in Google Analytics;
- how to gain insights from standard reports;
- how to set up Goals and Ecommerce tracking;
- how to set up Filters for clean data;
- how to measure visitors’ engagement;
- how to use Google Analytics to improve advertising & marketing ROI;
- how to integrate insights with Search Engine Marketing;
- how to apply Advanced Segments and create Custom Reports;
- how to use Multi-Channel Funnels and Model Comparison Tool;
- And much more
Outline
Day 1
1. Introduction to Google Analytics
2. Audience Reports
3. Acquisition Reports
4. Behavior Reports
5. Conversions Reports
6. Real-Time Reports
Day 2
1. Advanced Reporting
2. Ecommerce Tracking
3. User Behavior Analysis
4. Marketing Channel Performance Evaluation
5. Google Tag Manager
1. Introduction to Google Analytics
- What is Google Analytics?
- Limitations of Google Analytics
- Google Analytics Key Terminology
- Setting Up Google Analytics
- User Management
- Optimizing Admin Settings
- Goal Tracking
- Linking Search Console and Google Ads
2. Audience Reports
- Understanding Audience Reports
3. Acquisition Reports
- Understanding Acquisition Reports
4. Behavior Reports
- Understanding Behavior Reports
5. Conversions Reports
- Understanding Conversions Reports
6. Real-Time Reports
- Understanding Real-Time Reports
Day 2
1. Advanced Reporting
- Segments
- Content Grouping
- Custom Dimensions & Metrics
- Custom Reports
- Filters
2. Ecommerce Tracking
- Standard Ecommerce
- Enhanced Ecommerce
3. User Behavior Analysis
- Users Flow Report
- User Explorer Report
4. Marketing Channel Performance Evaluation
- Attribution Modeling
- Multi-Channel Funnels Reports
5. Google Tag Manager
- Introduction to Google Tag Manager
- Deploy Google Analytics with Tag Manager
Who should attend
This course is intended for employees in performance marketing companies, project and team managers, marketing strategists, traditional marketers transitioning to digital marketers, SME owners, and any individuals with an interest in digital and web analytics.
Profile of Gavin Choo
Digital Marketing Entrepreneur & Educator
Gavin is an experienced digital marketer with over 16 years in the industry. Throughout his career, he has held roles in sales, marketing, and business development. Additionally, he has 8 years of experience in professional training and coaching and holds a Singapore WSQ ACTA certification. Gavin's passion lies in helping business owners and marketers achieve measurable success in their digital marketing efforts.
Gavin has acquired several certifications in Google, covering a range of topics. These include Google Ads Search Certification, Google Ads Display Certification, AI-Powered Shopping Ads Certification, and Google Analytics Certification.
As a recognized authority in digital marketing, Gavin uses his knowledge to train professionals in areas like Social Media Marketing, Pay-Per-Click Advertising, Google Analytics, and Search Engine Optimization. He actively contributes to the industry by conducting training sessions and workshops with reputable providers in Singapore.
In addition to his training endeavors, Gavin is the founder of a full-service digital agency. The agency uses a unique combination of strategy, creativity, technology, and data to empower clients in driving growth and gaining a competitive edge. Throughout his career, Gavin has had the privilege of collaborating with exceptional brands, companies, and organizations, including Hansgrohe, NetLink Trust, Agency for Integrated Care, COMO Group, and World Vision International, among many others.
